四川大学商学院副研究员，博士生导师。香港理工大学博士、哈尔滨工业大学博士，多伦多大学罗特曼管理学院联合培养博士。主持国家自然科学基金面上项目，国家自然科学基金青年基金项目，教育人文社科项目，四川省自然科学基金项目。

在国内外高水平期刊发表论文近40余篇，论文发表在Information Systems Research (UTD24, ABS4*), Journal of the Association for Information Systems (ABS4*), European Journal of Operational Research (ABS4), Information & Management (ABS3), Tourism Management (ABS4), Annals of Tourism Research (ABS4), International Journal of Operations and Production Management (ABS4), Journal of the Association for Information Science and Technology (ABS3), Journal of Business Research (ABS3), 管理科学学报和系统工程理论与实践等国内外管理学高水平期刊。

并担任Information & Management, Journal of the Association for Information Science and Technology, Information Processing & Management, Journal of Information Science, International Journal of Contemporary Hospitality Management, 管理科学学报等国内外重要学术期刊评审。

【课题】：

[1] 国家自然科学基金面上项目，72471159，内容分享平台中AIGC使用的影响、机制及边界条件研究，2025-2028，40万，主持

[2] 国家自然科学基金青年基金项目，72101169，社交功能模块对共享经济用户和平台的影响及机制研究，2022-2024，30万，主持

[3] 教育部人文社会科学研究青年基金项目，20XJC630003，多层次的用户和产品网络模型的构建及演化规律的研究，2020-2023，8万，主持

[4] 四川省自然科学基金青年基金项目，2023NSFSC1023，社交互动行为对平台用户的影响及机制研究-以四川省共享经济行业为例, 2023-2024，10万，主持

[5] 四川省社会科学研究“十四五”规划重大项目，SC21ZDCY003，双循环新发展格局下成渝地区双城经济圈制造业高质量发展体系研究，2021-2022，5万，子课题负责人

【部分论文成果】：

[1] Kun Chen, Xin Li, Peng Luo, J. Leon Zhao. News-induced Dynamic Networks for Market Signaling: Understanding Impact of News on Firm Equity Value, Information Systems Research, 2021, 32(2), 356-377. (UTD24, ABS4*, 川大社科A-).

[2] Peng Luo, Eric W.T. NGAI *, Xin Tian. Exploring the Dynamic Influence of Visit Behavior on Online Store Sales Performance: An Empirical Investigation, Journal of the Association for Information Systems, 2020, 21(3): 607-636. (ABS4*，川大社科A-)

[3] Xuedong Liang, Yanda Huo, Peng Luo*. The Role of Health Consciousness in Online Health Rumor Sharing: Insights from the Integrated MOA-SOR Framework. Journal of Information Science, 2025, forthcoming (ABS2，川大社科A-)

[4] Xuedong Liang, Xiaoyan Li, Xia Wang, Lingli Shu, Peng Luo*. Tourism demand forecasting using graph neural network. Current Issues in Tourism, 2025, 28(6): 982-1001. (ABS2，川大社科A-)

[5] Peng Luo*, Eric Ngai, Edwin Cheng. Supply Chain Network Structures and Firm Financial Performance: The Moderating Role of International Relations. International Journal of Operations and Production Management, 2024, 44(1): 75-98. (ABS4，川大社科A-)

[6] Banggang Wu, Gengxuan Guo, Peng Luo*. The Effect of Subscriptions on Customer Engagement. Journal of Business Research, 2024, 178, 114638. (ABS3，川大社科A-)

[7] Yukuan Xu, Xiaofang Chen, Juan Luis Nicolau, Peng Luo*. Trust transfer in peer-to-peer accommodation: Does booking with one host transfer to other listings by the same host?. Annals of Tourism Research, 2023, 101, 103603. (ABS4，川大社科A-)

[8] Peng Luo, Banggang Wu, Rob LAW, Yukuan Xu*. Herding behavior in peer-to-peer trading economy: The moderating role of reviewer photo and name. Tourism Management Perspectives, 2023, 45, 101050. (ABS2，川大社科A-)

[9] Peng Luo, Gengxuan Guo, Wei Zhang. The role of social influence in green travel behavior in rural China. Transportation Research Part D: Transport and Environment, 2022, 107, 103284. (ABS3，川大社科B)

[10] Peng Luo, Eric Ngai, Yongli Li*, Xin Tian*. Effects of visit behavior on online store sales performance: personal computer (PC) versus mobile channels. Internet Research, 2022, 32(3), 728-767. (ABS3，川大社科B)

[11] Yukuan Xu, Juan Luis Nicolau, Peng Luo*. Travelers’ reactions toward recommendations from neighboring rooms: Spillover effect on room bookings. Tourism Management, 2022, 88,104427. (ABS4，川大社科A-)

[12] Peng Luo, Chenxiao Wang, Feng Guo*, Li Luo. Factors Affecting Individual Online Rumor Sharing Behavior in the COVID-19 Pandemic. Computers in Human Behavior, 2021, 125, 106968. (ABS2，川大社科A-)

[13] Peng Luo#, Xiumei Ma#, Xiaofei Zhang*, Jianwei Liu, Huiwen He. How to Make Money with Credit Information? Information Processing on Online Accommodation-Sharing Platforms. Tourism Management, 2021, 87, 104384. (ABS4，川大社科A-)

[14] Peng Luo, Kun Chen*, Chong Wu, Yongli Li*. Exploring the Social Influence of Multi-channel Access in an Online Health Community, Journal of the Association for Information Science and Technology, 2018, 69(1): 98-109. (ABS3，川大社科A-)

[15] Yongli Li, Peng Luo*, Zhiping Fan, Kun Chen, Jiaguo Liu. A Utility-based Link Prediction Method in Social Networks, European Journal of Operational Research, 2017, 260(2): 693-705. (ABS4)

[16] Kun Chen, Peng Luo*, Huaiqing Wang. An Influence Framework on Product Word-of-Mouth (WoM) Measurement, Information & Management. 2017, 54(2): 228-240. (ABS3，川大社科A-)

平台经济：内容分享、社交网络、短视频和直播等平台的技术应用和用户行为问题

社交媒体：企业新闻和用户自媒体数据挖掘、舆论控制

人工智能；人工智能算法的预测应用（碳排放、旅游需求），AI生成内容

遗传经济与健康管理：探究环境、基因、行为和健康的影响关系

【研究生招生】：

博士：管理科学与工程

硕士：管理科学与工程、工业工程与管理、物流工程与管理、工商管理（MBA）

（欢迎报考硕士博士研究生，欢迎有意参加各种竞赛和科研训练的本科生通过邮件联系！）