课程简介

营销工程与技术

课程号402264020         课程名称:营销工程与技术

总学时32                学分2

先修课程:无              面向对象:本科生 

考核方式:考试            任课教师:李珊

课程简介:本课程属于营销专业的专业课,是营销的科学化和电算化;属于营销领域的前沿课程,是营销学未来的发展方向。教学目的:教会学生掌握营销工程和技术的基本理论知识;掌握完整的市场决策模型和市场营销技术;形成市场诊断、营销决策和营销控制的能力。基本要求:要求理论与实践的结合,课堂应尽量把所学的理论知识与请与实践相结合,实现学以致用;教会学生使用营销工程软件,能运用软件进行营销预测和决策。

推荐教材或主要参考书:《营销工程》,上海交大出版社,王方华,2006;《营销工程与应用》,加里•L•利连,中国人民大学出版社,2005

备注:理论课

 

Course Code: 402264020      Course Name:Marketing Engineering

Total Hours:32              Credit2

Course Description: This course belongs to marketing professional’s specialized courses. It is the scientific and computerized of marketing; It belongs to the forefront of marketing programs and it will be the future direction of development in marketing.Teaching Purpose:Teach the students to master the basic theoretical knowledge of marketing engineering and technologyCompletely master the market decision-making model and marketing techniquesForm abilities of market diagnosis, marketing decision-making and marketing of control.Basic requirements:Require a combination of theory and practice. Students should combine the theoretical knowledge and practice in the classroom, to achieve purpose of application;Teach students to use the marketing, engineering software, be able to use the software for marketing forecasting and decision-making.

Textbook/Teaching material: Marketing Engineering and Applications, GaryLlilan,renmin university press; Marketing Project, Wang fanghua,Shanghai Jiaotong University

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