课程简介

模拟企业运营实践

课程号402260010        课程名称:模拟企业运营实践

总学时16               学分1

先修课程:无             面向对象:本科生 

考核方式 考试          任课教师:曾玉成

课程简介 本课程是培养学生在实践中系统地运用管理基础知识和基本原理的能力,使学生在实践中有机会感受和体验管理情景,树立科学决策思想的一门学科。本课程利用计算机软件技术提供了一个仿真的市场环境,使学生通过经营自己的虚拟企业,分析各种信息、制定及执行企业竞争战略,在不断变化的竞争环境中逐渐获得全面的企业经营管理和决策的技能。本课程对于融会贯通管理知识,提高实践运用能力,了解企业经营全过程,培养科学管理的思维,锻炼分析问题、解决问题及应变能力,培养团队合作精神,锻炼人际沟通能力都能起到非常好的作用。本课程的目标是使主要的工商管理类学科知识贯穿应用于实验教学中,并通过计算机模拟实践来培养学生的工商管理决策能力和技能。

推荐教材或主要参考书:《企业运营管理实训》,刘斌,中国财政经济出版社,2008/05

备注:理论课

 

Course Code: 402260010     Course Name:  

Total Hours:16             Credit1

Textbook/Teaching material: Enterprise operation and management training, Liu Bin, China Financial and Economic Publishing House, 2008/05

Course Description:This course aims to cultivate students’ capability of systematically using management foundation knowledge and basic principle, to enable students in practice have opportunity to feel and experience management scenarios and foster Scientific Decisions. This course using a emulation market environment applied by computer software technology, letting students operating their own virtual enterprises, analyzing information, formulating and implementing enterprise competition strategy, and obtain comprehensive enterprises management and decision making skills in changing competitive environment gradually. This course can play very good role for mastery management knowledge enhance practice Competency, understand business whole process cultivate scientific management thinking, exercise analysis solve problems and contingency ability, training team spirit, exercise interpersonal communication skills. The goal of the course is to merge the major trade Management subject knowledge throughout applied experiment teaching and through computer simulation Practice to cultivate students’ decision-making capacity and skills.

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