课程简介

专业外语

课程号402258020        课程名称:专业外语

总学时32               学分2

先修课程:无要求         面向对象:本科生 

考核方式:考试           任课教师: 王维成

课程简介:本课程为工商管理(运营管理)专业的选修课。 该课程一方面可以为今后有志于从事相关国际商务Global Business的学生提供必要的帮助,同时更可以为工商管理学生提供一个使用商务专业英语整合各门课程所学知识的宝贵机会。本课程不同于现今大量的类似课程之处在于:既不仅限于介绍工商管理Business Administration等工商管理领域的典型术语与文献,也不限于堆砌一些各式各样的理论主张试图全面勾画当今西方流行的相关理论概况,而是针对工商管理的专业活动的特性,通过课堂讲授Course Delivery、案例讨论Case Study、角色模拟Role Playing等多种方式,从听Listening、说Speaking、读Reading、写Writing等英语的应用能力到实施管理Management Operation的全过程把握商务英语的特点。本课程具有较强的实用性,要求学生通过学习真正掌握一些工商管理中相关常用分析工具的具体运用方法,以提高运用理论分析工具应用商务英语解决实际问题的能力。

推荐教材或主要参考书:高级商务英语,Advanced Business Contact, Nick Brieger & Jeremy Comfort, 外语教育与研究出版社,1996年版

备注:理论课

 

Course Code: 402258020      Course Name: professional English

Total Hours: 32              Credit2

Textbook/Teaching material: Advance Business Contact, Nick Brieger & Jeremy Comfort, Foreign Language Education and Research Publication House, 1996 Press , Author

Course Description:The course is intended for the BBA students, which is designed to fulfill the following tasks: to try to establish the fundamental communication capabilities in listening, speaking, reading and writing, on the basis of essential English language proficiency obtained in normal undergraduate English courses; to try to be able to analyze the business issues from some professional aspects of business administration aspects; to explain the basic concepts of business issues; to illustrate how and why the world’s countries differ; to present a thorough review of the economics and politics of world economy; to explain the functions and form of the global monetary systems; to examine the strategies and structures of global business; to assess the special roles of global business’s various functions; to outline the general development of Foreign Direct Investment in the past more than three decades.

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